ASBL wanted to reach premium homebuyers for Broadway across Hyderabad.
But premium homebuyers are difficult to engage.
They’re selective. They’re private.
And they’ve seen every version of:
“Buy Now.”
“Book Today.”
“Luxury Homes Available.”
before.

Homebuyers had already seen every reason to buy.
We wanted people to pause.
Because the moment someone stops,
they start paying attention.

The headline was only the beginning.

What started as a warning slowly unfolded into a series of reasons why ASBL Broadway could transform everyday living.

A bold narrative designed to create curiosity first and consideration second.

Delivered across Zepto and Blinkit using premium audience filters Including:
High-End Device Users
Frequent Quick-Commerce Shoppers
Reaching consumers in the ₹2–5 Cr homebuyer segment across Hyderabad.

2 Lakh+
Flyers Distributed

Hyderabad
Premium Audience Targeting

₹2–5 Cr Segment
Luxury Homebuyer Audience

Strong Recall Consumer Conversations & Organic Shares

UNDER POE
3000+ QR Scans (Viral Impressions)

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Idea • Design • Tech • Printing • Distribution