Dr. Doodley wanted pet parents to think differently about vet visits.
Because sometimes, the challenge isn’t pet care.
It’s taking pets to care.
The goal was simple:
Make pet healthcare feel more accessible, convenient, and closer to home.

Pet parents already treat pets like family.
They plan their days around them. Worry about them.
And do everything they can to keep them comfortable.

So we started with a simple question:
What if care didn’t require leaving home at all?

That thought became the campaign.

Instead of talking about hospitals, appointments, or treatments, we focused on something more personal.
Care, delivered to your doorstep.

A simple shift that made the service feel less like a veterinary visit and more like a helping hand for pet parents.

So instead of creating another flyer, we created something pet parents would want to keep.

A Paw Privilege Card.
An invitation-style creative.
Formats designed to feel personal, relevant, and made specifically for pet households. Not like an advertisement.


But like an invitation into the Dr. Doodley experience.

Delivered across Swiggy Instamart throughout Bangalore.
Using audience filters focused on:
Pet Food Buyers
Pet Care Purchasers
Pet Product Shoppers

25K+
Cards Distributed

Bangalore
Geo-Targeted Distribution

Pet Product Filters
Focused Audience Targeting

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Idea • Design • Tech • Printing • Distribution