ITC Aashirvaad Organic wanted to showcase what makes its organic products truly organic. But the story wasn’t just about the products. It was helping consumers understand the time, effort, and care behind them.

We wanted people to see more than the product.

We wanted them to see the journey behind it. That’s where the idea came from. Using the quick-commerce delivery moment to tell the story of what goes into creating genuinely organic products.

That thought became the campaign.

For Atta, we connected the convenience of quick-commerce with the years of care behind organic farming.

“What you can get in 10 minutes, takes 3 long years to make.”
A simple reminder that some journeys begin long before a product reaches your doorstep.

For Pulses, we took a different route.
“Let’s be honest. This flyer is going to the bin.”
“So did the chemicals.”
Turning chemical-free farming into the story itself.

The story came to life through a custom A4 foldable format. But before people saw the product, they saw the thought.

No project name. No branding.

Just a simple line designed to stop them mid-scroll and make them curious enough to keep reading. Only as the folds opened did the story reveal itself. And with it, the role of Aashirvaad Organic.

Delivered across:
Blinkit + Swiggy Instamart:
Mumbai • Delhi • Hyderabad • Bangalore:

3.4 Lakh+
Atta Flyers Distributed

80k+
Pulses Flyers Distributed

Category-Led Targeting
Organic Buyers, Health-Conscious Audiences, Relevant Category Shoppers

BUILT END-TO-END
Idea • Design • Tech • Printing • Distribution