Bajaj Chetak wanted to create a campaign that would stand out inside quick commerce deliveries. The objective was to make a product feature people would actually remember.

That’s when we identified one feature that deserved the spotlight:
The 35L boot space.

The next step was making people understand what 35L actually feels like.

People don’t remember specifications. They remember things they experience. So instead of talking about boot space, we decided to show it.

That’s where we connected the boot space to a quick-commerce delivery. Because grocery orders don’t usually come with invoices. So when one suddenly appeared inside the order, people stopped to look.

At first glance: A grocery bill.

At second glance: ₹12,000 worth of groceries.

And then the realization: Everything on that bill fits inside a Bajaj Chetak boot.

To make the idea feel real, we designed it exactly like a grocery invoice. Every detail was crafted to feel familiar enough to be picked up and surprising enough to be remembered.

Delivered across:
Blinkit + Swiggy Instamart:
Quick-Commerce Distribution

1.4 Lakh+
Households Reached

15 Days
Campaign Duration

Bengaluru
Targeted Distribution

UNDER POE ( Viral Impressions)
2000+ QR Interactions

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Idea • Design • Tech • Printing • Distribution