The campaign that reached people before motivation disappeared.
Studio Ananta wanted more registrations for its Asana Program.
But the goal wasn’t to reach everyone.
It was to reach people nearby who were already health-conscious.
People most likely to take the first step.
Most people don’t say no to yoga.
They say later.
Next week. Next month.
After life gets less busy.
The challenge wasn’t creating interest.
It was reaching people before intention turned into postponement.
So instead of casting a wide net, we focused on relevance.
Reaching people already building healthier habits.
At a moment when taking the next step felt easy.
Because sometimes, the difference between interest and action is timing.
That thought came to life through a premium poster-style flyer.
Clean visuals.
Simple messaging.
Minimal decisions.
One QR code.
Designed to remove friction and make registration feel like the natural next step.
Delivered through Blinkit and Swiggy Instamart across Lanco Hills, Hyderabad.
Targeted across 6 pin codes to reach households already aligned with the program’s audience.
Flyers Distributed
6 Pin Codes
Targeted Distribution
3 Weeks
Campaign Duration
Blinkit + Swiggy Instamart
Hyperlocal Distribution
UNDER POE ( Viral Impressions)
630+ QR Interactions
BUILT END-TO-END
Idea • Design • Tech • Printing • Distribution
